Last Updated on May 24, 2021 by GhanaBusiness.Net
How to run an effective SMS marketing campaign?. There are a lot of marketing techniques and each technique has its pros and cons. When we talk about SMS marketing, we see that most people are not using this method properly. They are just sending bulk messages without a clear path and, in turn, desired results are not achieved.
How to run an effective SMS marketing campaign?
One main reason behind this failure is that people are not aware of the complete methodology on how to run an effective and proper campaign of marketing through SMS online. There is a lot of information on the internet about this topic but no clear information is available that is concise and to the point. This piece of content would help you get a clear picture of how to do a good SMS campaign.
First things first: make a picture of your goal in your mind:
This is the most important step before running the campaign. You should know the end before you start. You should be well aware of the results that are to be achieved before anything is done. There could be certain possibilities for your marketing campaign. You might want to increase your customer base or you need to increase the awareness of your new product in your existing customers. In both situations, tactics could be different. Therefore, it is very important to first analyze your goal and act accordingly.
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One other thing: before conducting an SMS campaign, international law states that you must ask the permission of your customers prior to sending them messages. Like with email permissions, you must obtain your client’s opt-in for marketing materials via SMS.
Some of the techniques you can apply to gather opt-ins include additional space for mobile numbers in your signup sheet or requesting for your client’s contact details once they check out.
Content is king!
The most important thing in any marketing method is the content. You should be very sure of what you are going to display to viewers. Also, understand that you need to adopt SMS marketing software when conducting the campaign since it will not work with smartphones plainly.
There are plenty of marketing tools you can implement in your SMS campaign, and due to this, the message you create may vary depending on the platform you choose. Note that since SMS doesn’t display any design or graphic elements, it’s straightforward to utilize whichever tool you select. The method only entails an actionable and quick copy, plus the list of your customer’s contact numbers.
In case of SMS online, you should be more precise because you have a limited number of characters as compared to email and you need to put all your thoughts in those limited number of characters. Writing the proper content for SMS marketing is a tough job and should be done by professionals in order to get quick results.
Group the customers or potential customers to fill the strategic space:
The basic principle of marketing is to get some new business and the easiest way is to find a strategic space where no one is already working. It is tough to do because everyone else out there is also trying to do that and you need to group customers in a unique way. People usually group customers on the basis of gender or other preferences. You should go beyond this if you want unique results. The different basis of grouping could include:
- Age factor
- Location of the customers
- Ethnic groups
Get the message delivered at the right time:
This is one important thing to consider—timing is very crucial in marketing. If you deliver the message at the wrong time, it might go to waste and you are likely to end up with zero results. In order to get the proper timing, you need to assess the behaviour of customers. SMS online is something that should not be sent to all. Relevant people must be selected before you throw the message campaign!
For the most part, some people feel that SMS marketing is similar to spam emails. However, this notion has transformed over the years. People nowadays conduct a lot of their transactions through their smartphones. Hence, individuals are more than ever attached to their devices. Due to this, SMS marketing offers you instant access to clients.